Holiday In The Patch 2024

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Event at a Glance

Event Date: Saturday, December 7, 2024

Official Times: 12:00 PM to 4:00 PM

Organizer: The Cabbagetown BIA

What are Treasure Hunt Adventures?

Treasure Hunt Adventures are exciting community events that bring together local businesses and eager participants, known as "hunters." This one-of-a-kind event takes place over a single day. Hunters embark on a quest to explore unique stops throughout the day, all while discovering hidden gems within our community.

How Treasure Hunt Adventures Work

Treasure Trove Toronto invites local businesses to participate in our exciting Treasure Hunt Adventures to connect with the community, boost visibility, and drive foot traffic. Here's a step-by-step guide on how you can benefit from being a Location Sponsor in this unique event.

Part 1: Preparation and Promotion

1 Week of Preparation:

We provide you with marketing materials and train your team on how to manage the event day interactions and logistics.

3 Weeks of Promotion:

Before the event, we’ll promote it extensively, highlighting participating businesses. This includes social media, email marketing, and community outreach.

Part 2: The Event Day

Event Timing:

The event runs from 12:00PM to 4:00PM.

Participant Visits:

Hunters will visit your location as they follow clues. The Treasure Trove Toronto clue card will be visible somewhere in your shop, but not necessarily front and center.

Engage with Participants:

Engage with visitors by running a fun holiday activity or event, offer interesting sampling, run a game or contest, and/or offer exclusive one-day-only specials. The goal is to connect and build loyalty while also providing a fun experience to visitors.

Be ready to help participants if they have questions or need help with the clue.

Step 3: Post-Event Follow-Up

Feedback Report:

After the event, we will gather feedback from you to understand your experience and plan next steps.

Consultation:

We will provide a consultation on how to leverage the event’s success for future opportunities.

The Benefits of Being a Location Host

As a location host, your business can enjoy a range of advantages. Here's what you'll gain:

Engage Your Community

Participate in an event that brings your business closer to your local audience. It's a fantastic way to connect and create lasting relationships with your community.

Exclusive Exposure

Your business will be featured as one of 10 exciting stops on multiple Treasure Hunt paths. This means increased visibility and foot traffic to your location.

Consulting & Training

Leverage our 35+ years of marketing and advertising experience to create engaging and valuable in-store customer experiences, build your own contact list and kickstart your marketing strategy!

Plus many bonus resources:

  • Participant contact list (Member Sponsors Only)

  • Company name on promotional posters (Member Sponsors Only)

  • Company name on social media posts (Member Sponsors Only)

  • Company name displayed on event and registration webpages

  • Promotional posters to display in your space

  • Promotional graphics to post on your own social channels

  • A free-forever "Pearl" business listing on the Treasure Trove Toronto directory website:

    • Business Name

    • Business Address & Phone

    • Short description

    • Category & Tags

    • Open Hours/Days

    • Your Logo & Featured Images

    • Image Gallery

  • QR coded "Explore Cabbagetown" Window Cling

  • 4 Weeks as "Gemstone Spotlight" Featured Listing (valued at $76)

  • One 30-min marketing strategy consultation (reg. $200)

  • Potentially 100’s of new customers discovering and connecting with your business.

Requirements to Participate:

Qualified Location Host businesses meet three simple requirements:

  1. Be Open, Ready, and Engaging
    Make sure your doors are open from 12:00 PM to 4:00 PM on event day, with staff on hand to welcome participants and make the experience friendly and inviting.

  1. Create a Memorable In-Store Promotion or Experience
    To fully leverage this opportunity, we encourage you to offer a unique in-store experience or promotion exclusively for event participants. This could be a flash sale, product demo, small giveaway, or even a fun mini-event! The goal is to create a memorable experience so participants leave with a great impression and are motivated to return.

  1. Spread the Word
    Building excitement ahead of the event helps ensure a successful turnout! Display the posters the BIA provides to your store, and promote your participation on social media. The more people know about your involvement, the more buzz you’ll create.

The deadline to become a Location Host is:

What is the time commitment for location hosts during the event?

Location sponsors are required to be open and staffed during the event hours. This ensures a positive experience for participants visiting your location.

Will I receive any support or resources for promoting my business during the event?

Yes, as a location host, you'll have access to advertising and marketing resources provided by Treasure Trove Inc. These resources are available at either no cost or exclusive pricing to help you maximize your marketing efforts.

What happens if my business can't participate in the event after signing up as a location host?

We understand that unexpected circumstances may arise. If you find yourself unable to participate, please notify us as soon as possible, and we'll work with you to find a solution.

How do I get more information or clarification on any aspect of being a location host?

If you have any additional questions or need further clarification, feel free to reach out to us through our contact information, and we'll be happy to provide you with the information you need.

Treasure Trove Toronto is a local business stimulus initiative by Treasure Trove Inc. Public participation is free and encourages foot traffic to more businesses in neighbourhoods across Toronto.

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